To chiropractors (and people in many other types of businesses, really),

Blogging can help chiropractors achieve two things:

1. it can help you get more clients
2. it can help you deepen your relationship with existing clients

Here are some ideas for how to do that: [Read more…]

This post is written for musicians, much of it applies to all bloggers.

Musicians.

As a musician you deserve to be successful in your art, but marketing yourself and your music doesn’t always bring results. Blogging is one way you can build a posse of fans who are genuinely engaged with you.

You may think blogging is a waste of time for musicians, and it can be, if you don’t do it “right”.

Here are some tips to get you blogging effectively:

1. Write about your culture. Blogging is a way of sharing your culture… when you share your culture you attract like-minded people who are more likely to buy your music and come to your shows.

So write about the music and artists you like, the venues, parties and festivals you go to, the goings-on when you are touring, the stuff you use (instruments, gear, clothing), places you like, films you see, books you read, political issues that stir you, causes you care about, anything you care about. [Read more…]